When considering SCALAR within the broader context of our ZF brand, it’s essential to view it as a distinct product brand that simultaneously aligns with and complements our overarching corporate identity.
SCALAR, while unique in its offerings and market positioning, is an integral part of our ZF Commercial Vehicle Solutions (CVS) family and mainly inherits the core branding elements of our ZF brand. This strategic alignment ensures consistency in our brand’s messaging, values, and visual representation across different product lines.
By adopting key aspects of the corporate brand’s identity – such as its color scheme, typography, and core values – the SCALAR product brand not only reinforces the strength and recognition of the ZF brand but also benefits from the established trust and reputation that the corporate brand commands. This synergy allows us to present a unified front to our customers, while still celebrating the unique features and specific advantages that SCALAR brings within the SaaS sphere.
Our high-level tagline for SCALAR is:
Orchestrating Road Transport
Do not alter this tagline.
Do not translate this tagline.
SCALAR is always fully uppercase.
Scalar or scalar are incorrect.
Use SCALAR or ZF’s SCALAR when linking to ZF.
ZF SCALAR or ZF | SCALAR are incorrect. This creates the illusion of a ZF entity.
SCALAR EVO Touch is always combined with spaces in between.
Never use EVO or EVO Touch independently from SCALAR. SCALAR EVOTouch, SCALAR EVO-touch, or other combinations are incorrect.
This mask URL does not replace the original URL, it redirects users to the destination URL. This means there is never a need to change any documentation referring to this URL.
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