{"id":138578,"date":"2025-05-23T18:17:27","date_gmt":"2025-05-23T17:17:27","guid":{"rendered":"https:\/\/zf-scalar2.flywheelstaging.com\/articles\/four-reasons-why-european-fleets-are-finally-embracing-video-telematics"},"modified":"2026-10-23T07:21:35","modified_gmt":"2026-10-23T06:21:35","slug":"quatro-motivos-pelos-quais-as-frotas-europeias-estao-finalmente-adotando-a-telemetria-de-video","status":"publish","type":"articles","link":"https:\/\/zf-scalar.com\/pt-br\/artigos\/quatro-motivos-pelos-quais-as-frotas-europeias-estao-finalmente-adotando-a-telemetria-de-video","title":{"rendered":"4 raz\u00f5es que explicam por que as frotas europeias est\u00e3o abra\u00e7ando a telem\u00e1tica por v\u00eddeo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"138578\" class=\"elementor elementor-138578 elementor-85379\" data-elementor-post-type=\"articles\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1551cede e-flex e-con-boxed e-con e-parent\" data-id=\"1551cede\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1930150f e-con-full e-flex e-con e-child\" data-id=\"1930150f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-242e50b3 bread-bold elementor-widget elementor-widget-text-editor\" data-id=\"242e50b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/pt-br\">In\u00edcio\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9e9d43 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1c9e9d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76272152 bread-bold elementor-widget elementor-widget-text-editor\" data-id=\"76272152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"\/pt-br\/artigos\">Artigos<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6723eea0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6723eea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c8bb3ad hyperlink-style elementor-widget elementor-widget-text-editor\" data-id=\"7c8bb3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t4 raz\u00f5es que explicam por que as frotas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eacbaa e-flex e-con-boxed e-con e-parent\" data-id=\"4eacbaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.10000000000000001,&quot;sizes&quot;:[]},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37370493 e-con-full e-flex e-con e-child\" data-id=\"37370493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-19de04df e-con-full e-flex e-con e-child\" data-id=\"19de04df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf82b6 elementor-widget elementor-widget-read_time\" data-id=\"abf82b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"read_time.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"read-time-widget\"><span>8 min read<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb9ab61 elementor-widget elementor-widget-post-info\" data-id=\"6bb9ab61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-d7a651d elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>maio 23, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7416a40d e-flex e-con-boxed e-con e-parent\" data-id=\"7416a40d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74ee8afc e-con-full elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"74ee8afc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ee6470 e-con-full e-flex e-con e-child\" data-id=\"4ee6470\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aec800f elementor-widget elementor-widget-heading\" data-id=\"aec800f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Para a maioria das pessoas, as c\u00e2meras veiculares provavelmente remetem \u00e0quelas compila\u00e7\u00f5es virais de situa\u00e7\u00f5es no tr\u00e2nsito que circulam pelo TikTok. Para as frotas de transporte de cargas, por\u00e9m, elas evolu\u00edram e se tornaram ferramentas indispens\u00e1veis para aumentar a seguran\u00e7a, reduzir custos e fortalecer a confian\u00e7a na marca.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e1dfb5 elementor-widget elementor-widget-text-editor\" data-id=\"39e1dfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTodas as frotas? Bem, n\u00e3o exatamente&#8230; Muitas frotas na Europa vinham resistindo a essa tecnologia, principalmente devido \u00e0s rigorosas regulamenta\u00e7\u00f5es de privacidade e \u00e0 resist\u00eancia cultural ao que, em ess\u00eancia, era visto como monitoramento no ambiente de trabalho. No entanto, pesquisadores afirmam agora que o mercado europeu de telem\u00e1tica por v\u00eddeo mais do que dobrou desde 2020 e deve dobrar novamente nos pr\u00f3ximos cinco anos. Evidentemente, alguma coisa mudou.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b68338c elementor-widget elementor-widget-text-editor\" data-id=\"3b68338c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tO que est\u00e1 por tr\u00e1s dessa mudan\u00e7a? Duas palavras: intelig\u00eancia artificial. Mais especificamente, a ascens\u00e3o das solu\u00e7\u00f5es de seguran\u00e7a por v\u00eddeo baseadas em IA, como o nosso pr\u00f3prio sistema de gerenciamento de v\u00eddeo, que abandonam pr\u00e1ticas de vigil\u00e2ncia altamente invasivas em favor de uma preven\u00e7\u00e3o de riscos que respeita a privacidade.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed60e30 elementor-widget elementor-widget-text-editor\" data-id=\"5ed60e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVamos analisar mais de perto as quatro principais formas pelas quais a telem\u00e1tica por v\u00eddeo com tecnologia de IA est\u00e1 impulsionando sua ado\u00e7\u00e3o na Europa e por que este pode ser o momento ideal para aderir.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a06ee54 elementor-widget elementor-widget-heading\" data-id=\"1a06ee54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. C\u00e2meras veiculares em conformidade com o GDPR lidam com as quest\u00f5es de privacidade de forma especializada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65020580 elementor-widget elementor-widget-text-editor\" data-id=\"65020580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEmbora a press\u00e3o pela ado\u00e7\u00e3o de medidas proativas de seguran\u00e7a esteja aumentando (falaremos mais sobre isso em breve), os operadores de frotas europeus precisam acompanhar algumas das leis de prote\u00e7\u00e3o de dados mais rigorosas do mundo. \u00c9 nesse ponto que o monitoramento b\u00e1sico por v\u00eddeo deixa a desejar, enquanto as c\u00e2meras com IA se destacam:\u2028\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2385a397 elementor-widget elementor-widget-text-editor\" data-id=\"2385a397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Em vez de gravar continuamente, a IA diferencia eventos de seguran\u00e7a da condu\u00e7\u00e3o normal e registra apenas os momentos relevantes.<\/li>\n  <li>As solu\u00e7\u00f5es com foco priorit\u00e1rio em privacidade desfocam automaticamente rostos e placas de ve\u00edculos, aplicam controles rigorosos de acesso e excluem imagens conforme as regras de reten\u00e7\u00e3o de dados.<\/li>\n  <li>Esses sistemas classificam e categorizam eventos automaticamente, facilitando a elabora\u00e7\u00e3o de relat\u00f3rios e auditorias.<\/li>\n  <li>Algumas solu\u00e7\u00f5es utilizam cercas geogr\u00e1ficas para desligar as c\u00e2meras em \u00e1reas onde a legisla\u00e7\u00e3o pro\u00edbe grava\u00e7\u00f5es, como zonas militares ou propriedades privadas.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3523afd4 elementor-widget elementor-widget-text-editor\" data-id=\"3523afd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBasicamente, aquilo que antes era visto como um pesadelo para a privacidade de dados agora pode ser uma ferramenta compat\u00edvel com o GDPR para aumentar ativamente a seguran\u00e7a da sua frota. Isso nos leva ao pr\u00f3ximo ponto:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d454552 elementor-widget elementor-widget-heading\" data-id=\"d454552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. \u00d3rg\u00e3os reguladores e clientes impulsionam medidas preventivas de seguran\u00e7a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f37c1 elementor-widget elementor-widget-text-editor\" data-id=\"29f37c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe um lado, os legisladores da Uni\u00e3o Europeia est\u00e3o direcionando seu foco para a seguran\u00e7a proativa, incluindo tecnologias de monitoramento do motorista para auxili\u00e1-lo e reduzir o n\u00famero de acidentes graves nas estradas europeias. A Comiss\u00e3o Europeia determinou, inclusive, que at\u00e9 2026 todos os ve\u00edculos novos dever\u00e3o estar equipados com sistemas avan\u00e7ados de alerta de distra\u00e7\u00e3o do motorista.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f2fe9b elementor-widget elementor-widget-text-editor\" data-id=\"5f2fe9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDe outro lado, h\u00e1 clientes que precisam cumprir suas pr\u00f3prias metas de seguran\u00e7a, motivados pela legisla\u00e7\u00e3o ou pela demanda dos consumidores finais por pr\u00e1ticas mais seguras e respons\u00e1veis. Al\u00e9m disso, eles querem saber se as cargas est\u00e3o mais seguras com voc\u00ea. Portanto, \u00e9 natural que fa\u00e7am perguntas sobre seus indicadores de seguran\u00e7a e sobre como voc\u00ea trabalha para aumentar a seguran\u00e7a da frota.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e0112 elementor-widget elementor-widget-text-editor\" data-id=\"77e0112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComo a telem\u00e1tica por v\u00eddeo com IA responde a essas press\u00f5es?\u2028\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34847b1 elementor-widget elementor-widget-text-editor\" data-id=\"34847b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEla faz isso por meio da detec\u00e7\u00e3o de riscos baseada em IA e da orienta\u00e7\u00e3o do motorista em tempo real, ajudando a evitar acidentes antes que aconte\u00e7am.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6383fe5 elementor-widget elementor-widget-text-editor\" data-id=\"6383fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs solu\u00e7\u00f5es inteligentes de c\u00e2meras veiculares n\u00e3o apenas documentam incidentes. Seus processadores de IA integrados e sensores inteligentes conseguem detectar sinais de perigo em tempo real, como um motorista aparentando sonol\u00eancia ou distra\u00e7\u00e3o, ou o ve\u00edculo \u00e0 frente freando repentinamente, e emitir de imediato um alerta dentro da cabine. Assim, o motorista tem a oportunidade de reagir antes que seja tarde demais. Esse feedback instant\u00e2neo n\u00e3o ajuda apenas naquele momento. Com o tempo, algo ainda melhor pode acontecer: h\u00e1bitos de risco, como dirigir perto demais do ve\u00edculo \u00e0 frente ou olhar o celular, come\u00e7am a diminuir \u00e0 medida que os motoristas se tornam mais conscientes de seus padr\u00f5es de condu\u00e7\u00e3o.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a23c11 elementor-widget elementor-widget-heading\" data-id=\"7a23c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Uma abordagem que prioriza a seguran\u00e7a gera confian\u00e7a nos motoristas e reduz a resist\u00eancia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af06e3b elementor-widget elementor-widget-text-editor\" data-id=\"af06e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEstudos mostram que o erro humano \u00e9 um fator presente em mais de 90% dos acidentes rodovi\u00e1rios, sendo a distra\u00e7\u00e3o, a fadiga e o estresse do motorista algumas das principais causas. Embora isso se aplique a todos os motoristas, \u00e9 especialmente relevante para motoristas profissionais de caminh\u00e3o, que passam longas horas ao volante para cumprir cronogramas de entrega apertados, muitas vezes em condi\u00e7\u00f5es perigosas de estrada. Nenhum deles precisa da press\u00e3o adicional de se sentir constantemente observado e avaliado enquanto tenta realizar bem o seu trabalho.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e8ed1 elementor-widget elementor-widget-text-editor\" data-id=\"a4e8ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs abordagens modernas de seguran\u00e7a reconhecem essa realidade e procuram enfrent\u00e1-la. Em vez de fiscalizar e apontar culpados, elas s\u00e3o desenvolvidas para apoiar proativamente os motoristas justamente quando eles mais precisam.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c8612 elementor-widget elementor-widget-text-editor\" data-id=\"e2c8612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQuando os motoristas percebem que voc\u00ea est\u00e1 investindo em uma solu\u00e7\u00e3o de seguran\u00e7a por v\u00eddeo aprovada pelos sindicatos, criada para auxili\u00e1-los, proteg\u00ea-los e ajud\u00e1-los a se destacar no trabalho, ao mesmo tempo em que respeita o direito \u00e0 privacidade, toda a conversa muda:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4f838 elementor-widget elementor-widget-text-editor\" data-id=\"2d4f838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>Quando o sistema se concentra apenas em eventos de seguran\u00e7a, os motoristas sentem-se apoiados, e n\u00e3o submetidos a uma microgest\u00e3o.<\/li>\n  <li>Quando recebem orienta\u00e7\u00f5es direcionadas e em particular, podem aprender com os pr\u00f3prios erros sem serem expostos.<\/li>\n  <li>Quando recebem feedback justo e baseado em evid\u00eancias, em vez de suposi\u00e7\u00f5es injustas, \u00e9 mais prov\u00e1vel que permane\u00e7am na empresa.<\/li>\n  <li>Quando percebem que seus comportamentos positivos s\u00e3o reconhecidos, sentem-se mais motivados a melhorar.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01c983 elementor-widget elementor-widget-heading\" data-id=\"a01c983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. As atuais solu\u00e7\u00f5es de v\u00eddeo baseadas em IA podem gerar uma grande economia para as frotas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aca82d elementor-widget elementor-widget-text-editor\" data-id=\"6aca82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAumentar a seguran\u00e7a \u00e9, naturalmente, um objetivo por si s\u00f3. Mas ainda existem custos a administrar, portanto, o aspecto financeiro tamb\u00e9m importa. Qualquer ferramenta que ajude a reduzir custos e contribua para os resultados da empresa torna-se ainda mais atraente.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05825f4 elementor-widget elementor-widget-text-editor\" data-id=\"05825f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTradicionalmente, o atrativo do v\u00eddeo est\u00e1 no fato de que, quando algo acontece, voc\u00ea n\u00e3o precisa depender de relatos de terceiros ou de opini\u00f5es tendenciosas para entender o ocorrido: a c\u00e2mera \u00e9 uma testemunha ocular incontest\u00e1vel. Isso pode economizar milhares de euros em caso de disputa com a seguradora ou de uma falsa alega\u00e7\u00e3o de responsabilidade.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd11a03 elementor-widget elementor-widget-text-editor\" data-id=\"dd11a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMas, ao acrescentar \u00e0 equa\u00e7\u00e3o a capacidade da IA de evitar que um incidente aconte\u00e7a, o ganho financeiro se torna muito maior: menos acidentes significam menores custos com reparos, seguros e quest\u00f5es jur\u00eddicas. Significa manter os ve\u00edculos na estrada, gerando receita, em vez de parados na oficina. Significa construir uma reputa\u00e7\u00e3o de seguran\u00e7a e atrair mais bons neg\u00f3cios. Voc\u00ea tamb\u00e9m perceber\u00e1 a redu\u00e7\u00e3o dos custos gerais de combust\u00edvel e manuten\u00e7\u00e3o \u00e0 medida que estilos de condu\u00e7\u00e3o agressivos se tornarem mais suaves ao longo do tempo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-319b922 elementor-widget elementor-widget-heading\" data-id=\"319b922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resolvendo o desafio da seguran\u00e7a por v\u00eddeo com o SCALAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7faa66 elementor-widget elementor-widget-text-editor\" data-id=\"c7faa66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAgora que as solu\u00e7\u00f5es avan\u00e7adas de telem\u00e1tica por v\u00eddeo est\u00e3o eliminando as preocupa\u00e7\u00f5es com privacidade e mudando antigas percep\u00e7\u00f5es, a quest\u00e3o n\u00e3o \u00e9 mais se voc\u00ea deve implement\u00e1-las, mas como fazer isso da maneira correta.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217716b elementor-widget elementor-widget-text-editor\" data-id=\"217716b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tO SCALAR oferece uma solu\u00e7\u00e3o inteligente e f\u00e1cil de implementar que atende a todos os requisitos discutidos acima, tendo a conformidade com o GDPR e a seguran\u00e7a de dados como elementos centrais. \u00c9 por isso que cada vez mais operadores de frotas est\u00e3o escolhendo essa solu\u00e7\u00e3o para:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a55a4e elementor-widget elementor-widget-text-editor\" data-id=\"6a55a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n  <li>reduzir acidentes com detec\u00e7\u00e3o de riscos baseada em IA e orienta\u00e7\u00e3o do motorista em tempo real;<\/li>\n  <li>analisar o comportamento dos motoristas para personalizar a orienta\u00e7\u00e3o e melhorar os indicadores de seguran\u00e7a da frota;<\/li>\n  <li>proteger dados sens\u00edveis por meio de desfoque autom\u00e1tico e controles avan\u00e7ados de privacidade;<\/li>\n  <li>proteger a reputa\u00e7\u00e3o da empresa e isentar os motoristas de responsabilidade quando houver provas em v\u00eddeo que comprovem sua inoc\u00eancia;<\/li>\n  <li>negociar melhores condi\u00e7\u00f5es de seguro mediante um compromisso comprovado com a seguran\u00e7a.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f246595 elementor-widget elementor-widget-heading\" data-id=\"f246595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veja a solu\u00e7\u00e3o em a\u00e7\u00e3o com uma demonstra\u00e7\u00e3o gratuita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d921224 elementor-widget elementor-widget-text-editor\" data-id=\"d921224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOferecemos demonstra\u00e7\u00f5es sem compromisso, adaptadas \u00e0 configura\u00e7\u00e3o e aos desafios da sua frota. Nossos especialistas em solu\u00e7\u00f5es de seguran\u00e7a ter\u00e3o prazer em mostrar como nossas c\u00e2meras veiculares para caminh\u00f5es, em conformidade com o GDPR, e nossos pain\u00e9is intuitivos de seguran\u00e7a de frotas podem ajudar voc\u00ea a aumentar a seguran\u00e7a, reduzir custos e fortalecer sua reputa\u00e7\u00e3o. Entre em contato conosco hoje mesmo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6331cc09 e-con-full e-flex e-con e-child\" data-id=\"6331cc09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e913f33 elementor-widget elementor-widget-text-editor\" data-id=\"1e913f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong>Compartilhe:<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e945bea elementor-widget elementor-widget-shortcode\" data-id=\"6e945bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n    <style>\n        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name=\"oid\" value=\"00DWV00000AOFUn\">\n                  <!--- <input type=\"hidden\" name=\"retURL\" value=\"https:\/\/zf-scalar.com\/thank-you-for-subscribing\">-->\n\t\t\t\t\t\n\t\t\t\t<input\n    type=\"hidden\"\n    name=\"country_code\"\n    id=\"tw-7962e91f-country-code\"\n    value=\"BR\"\n>\n\n\n<input type=\"hidden\" name=\"retURL\" value=\"https:\/\/zf-scalar.com\/thank-you-for-subscribing\">\n\t\t\t\t\t\n<input type=\"hidden\" id=\"company\" name=\"company\" value=\"Subscribe\">\n         \t\n\t\t\n<input type=\"hidden\" name=\"00NTg00000MG94u\"\n                     id=\"00NTg00000MG94u\" \n\t\t\t\t\t value=\"Brazilian Portuguese\" >\n\t\t\t\t\t\n                  <input type=\"hidden\" name=\"last_name\" id=\"last_name\" value=\"email\">\n                  <input type=\"hidden\" id=\"lead_source\" name=\"lead_source\" value=\"Website form\">\n\n<input\n    type=\"hidden\"\n    name=\"00Nc1000000yy9h\"\n    id=\"00Nc1000000yy9h\" \n    value=\"SCALAR\"\n>\n\n<input\n    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