How ridepooling promotes sustainable economic growth and eases the burden of overtourism for tourists and residents alike.
Tourism is one of the major sources of wealth in Europe, representing 10% of the European Union’s GDP and accounting for over 12 million jobs. In 2024 alone, touristic regions are expected to generate a record-breaking 275 billion EUR in revenues – with a further predicted yearly growth rate of 3% until 2029.
Despite the many economic benefits, tourist destinations are already facing significant challenges as a result of massive touristic growth. Two of them stand out:
The extent of these challenges was made evident during the 2024 touristic peak season, when residents in many touristic regions across Europe expressed their frustration by protesting the effects of excessive tourism. At the same time, more and more tourists turn their backs on overcrowded destinations, and opt for more climate-friendly holidays.
The issue of mobility is a major contributor to this situation, especially in regions where most travelers arrive in their personal cars. The ensuing traffic burden can quickly turn into a massive problem.
That’s because traffic infrastructure is designed for average traffic conditions. However, during peak season – which often lasts three to four months each year – the number of cars in many destinations can easily triple. This leads to huge congestion and parking problems that only add to the frustration of both tourists and residents, while severely impacting the local economy. The situation is even worse in many tourist destinations which are in challenging settings, like the narrow valleys in the Alps.
Clearly, addressing the issue of mobility in touristic regions is of paramount importance,if those communities wish to continue to provide a good quality of life for their residents as well as increase their attractiveness as a holiday destination.
One of the main reasons people prefer a private car when on holidays, is because they want to ensure they can get around freely and comfortably throughout the destination region. But what if they could have that without needing to worry about the added fuel and parking costs, long traffic jams, and increased ecological footprint?
This is where on-demand ridepooling comes in – a new mobility solution that operates at the intersection of private and public mobility, combining the best of both worlds.
Offering shared rides and flexible routing in electric vehicles, such as comfortable shuttles or small buses, ridepooling allows tourist destinations to provide high-quality, eco-friendly transportation to their visitors and residents based on real-time demand.
The benefits for touristic areas are twofold
What’s more, ridepooling operates on advanced digital technology,ensuring maximum efficiency and reliability without the need to hire additional staff.
Considering a single on-demand shuttle can replace 10 private cars, ridepooling can help mitigate some of the impact of touristic growth while boosting your region’s attractiveness. But how should you design a touristic on-demand system to harness its full value potential?
Touristic on-demand mobility has the potential to:
Let’s talk about how to convert your region into a truly sustainable and economically successful tourist destination.
On-demand ridepooling is a transportation service that allows multiple passengers with similar or overlapping routes to share a ride in real-time, by using technology to dynamically match passengers heading in the same direction.
Here’s how it works:
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